"The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they spend enough time exploring before locking themselves into a design approach"

JARED SPOOL

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves"

STEVE JOBS

"Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible"

Donald Norman

“Good design is a lot like clear thinking made visual”

EDWARD TUFTE